

Standardized, Patient-Centered Narratives Promote Medication Compliance
It's the frustration of parents, teachers, doctors, dentists, and therapists everywhere: whatever you say seems to go in one ear and out...


Apple Envy, Likeability, and Breakfast Cereal
With a nod to Sigmund Freud, over my years in UX, there’s been a growing sense of what I’ll call “Apple Envy.” There’s a belief that the...