Standardized, Patient-Centered Narratives Promote Medication Compliance
It's the frustration of parents, teachers, doctors, dentists, and therapists everywhere: whatever you say seems to go in one ear and out...
Apple Envy, Likeability, and Breakfast Cereal
With a nod to Sigmund Freud, over my years in UX, there’s been a growing sense of what I’ll call “Apple Envy.” There’s a belief that the...
Satisfaction vs. Loyalty
“Can I ask you to take a 5 minute survey concerning your satisfaction with your service today?” Right there, do you feel motivated to...
