Apple Envy, Likeability, and Breakfast Cereal
With a nod to Sigmund Freud, over my years in UX, there’s been a growing sense of what I’ll call “Apple Envy.” There’s a belief that the...
Satisfaction vs. Loyalty
“Can I ask you to take a 5 minute survey concerning your satisfaction with your service today?” Right there, do you feel motivated to...
